Digital Marketing
By providing quality content for your marketing materials, we help you with offering your visitors useful material that provides insight and value and level up their information and knowledge through your website, social media posts, blogs, graphics and videos and e-books.
The more relevant and interesting content for your target audiences, attracts more potential customers, keeps them engaged and moves them further along with their purchase decision making process.
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Identify Your Objectives
Identify Your Business, Marketing and Communicative Objectives:
Considering your goals and expectations, we help you develop suitable and measurable objectives to plan your digital marketing activities built on the expected results.
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Current Situation & Target Market Analysis
To find the most effective digital marketing channels that are of high value for your target audiences, we help you with target segmentation, identify your ideal customer (creating your customer persona), identify how your competitors are approaching the same targets and what your SWOT and competitive advantages as well as your target customers’ behaviour and analyzing their decision making process to expose them with your marketing activities with the most effective engagement strategies.
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Creative Differentiators & Positioning Strategies
Considering all the information in regards to the audiences, competitors and your business’s/ foundation’s SWOT, we help you find your difference and reinforce it by focusing on your unique proposition that sets you apart from your competitors and make your audiences choose your services and products among others. In this stage you might be in need of to change your existing differentiators and we help you with that as well.
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Execution, Tracking and Optimization
Marketing channels will be selected considering the scope that has been identified in previous steps, as well as your time and budget constrains. After initiating the functions, all of the channels and your marketing activities will be tracked and we will stay by your side to ensure the expected results and optimize your marketing activities by proactively tracking the analysis.