IMC Plan
Integrated Marketing Campaigns
First share your objectives and goals and let us plan and lead the rest! We collect all available primary and secondary data about your business/ foundation, your audiences, their behaviour, what goes in the market and what challenges and barrier you might face and bring all them together to find the best BIG IDEA for your campaign to meet your goals according to your branding and marketing strategies.
We provide an execution plan considering your budget, time and scope constraints and we provide budget and schedule tables to make it possible to track your steps and the results in each marketing channel. We are super excited to be a part of your NEXT SUCCESS with your IMC Plan.
-
Briefing the objectives
It begins with what you want and your goals! We ask you couple of questions to know more of your business/ foundation, industry, audiences, target markets and your main competitors. We listen carefully to your objectives and make sure we know what you want when you see the result!
-
Industry analysis, Competitive Analysis and Brand Analysis
We find more of your industry, your business/ foundation, your competitors and their market share, your audiences, your target market and consumer behaviour and needs by running primary and secondary researches to make sure we have as much as information we need to plan the integrated marketing campaign accordingly
-
Customer Analysis, Brand Strategy and Big idea
Considering your brand identity and brand positioning strategy, the benefits and barriers you are facing by foreign your product or services, we come to a big idea that meets al your objectives and marketing strategies.
-
Go-to- Market Strategy and ROI
To deliver your message effectively we schedule you execution plan considering your target market/ segment demographics, behavioural characteristics and psychographics to make sure you deliver your message to more of your target with less cost by precise market segmentation.